Our founder's story

Hi, I'm Anna. I grew up not liking PE or sport. My first memory of finding an exercise I liked was when my mum took me to a boxing class (aged 11). From that day on, the only form of exercise I truly enjoyed was kickboxing or boxing.

But during my adult life, I struggled to work out consistently. I was fascinated by the way my husband, who grew up playing football, never wavered from showing up to exercise —even when he’d come straight off a night shift or when it was snowing outside, he’d still train or play football. I had always assumed he just had way more motivation than me.

Until a few years ago, when I read a book about the power of building habits. Something clicked. I realised my husband’s consistency wasn’t just down to motivation.

Since then, I’ve been fascinated by exercise psychology and behavioural change. In fitness, we seem to use the word ‘motivation’ (#motivationalmonday) A LOT and focus on the idea of ‘just getting started’ or ‘short term goals’. But we rarely focus on the long term, which usually requires some form of behaviour change or habit building and looking at potential barriers we face to do this.

Since launching Boxx five years ago...

The one thing I have seen our customers struggle with is being consistent with their exercise routines. Early on, we helped our customers find a way to exercise that they loved, through our boxing-inspired classes. However, we have spent the past two years building Boxx+ to really solve this problem and take our offering to the next level. By combining unrivalled tech with research-backed psychology, our team are on a mission to help our ever growing Boxx Fam to build exercise habits that won’t just last until the end of the month but will last a lifetime!